Adding a fake facade is an old trick that allows a building to appear much more attractive, and thereby increasing foot traffic into it. But this also poses a serious challenge to firefighters in the case of the building catching on fire, since most building fires are combated by punching a vent hole in the roof first.
I've never noticed it before at the corner of H and 8 street, just up the street from popular venues like The Red And The Black and Rock & Roll Hotel. I'm going to try to be more alert to safety angles of new architecture now.